zkRace’s New Onboarding Strategy: Bringing Web3 Gaming to the Masses

zkRace
5 min readJun 10, 2024

--

With the integration of several key features: fiat-to-$ZERC on-ramp, zkRace Referral Program, In-game Marketplace, and the upcoming Free Trial Mode — we are breaking down barriers and expediting player onboarding not only from the web3 space but also from the general public (non-crypto users).

Fiat-to-$ZERC On-Ramp: Simplifying Access for New and Non-Crypto Users

Our partnership with Transak marks a significant step toward mass adoption by offering a fiat-to-$ZERC on-ramp. This integration allows players to purchase $ZERC tokens using Visa, Mastercard, Apple Pay, and more than 20 other payment methods, making it accessible even for those from non-crypto backgrounds. This feature also streamlines the entry process, enabling new players to quickly join zkRace without leaving the game.

The Fiat-to-$ZERC On-Ramp is a game-changer for zkRace, significantly lowering the barrier to entry for new players, especially those who are not crypto-savvy. This feature allows users to easily convert traditional currency into $ZERC tokens, simplifying the onboarding process and making it more accessible to a broader audience.

By removing the complexities associated with cryptocurrency transactions, zkRace can attract a diverse range of players who might have been hesitant to join a crypto-based game. This seamless integration not only accelerates the onboarding process but also fosters a more inclusive gaming community, driving player growth and increasing the overall demand for $ZERC tokens, thereby benefiting the comunity.

Key Benefits:

  • Accessibility for Non-Crypto Users: Simplifies the process of acquiring $ZERC tokens.
  • Faster Player Onboarding: New players can easily purchase $ZERC tokens and start playing.
  • Mass Adoption: Lowers entry barriers, attracting a broader audience.

Referral Program: Growing the Community Organically

The zkRace Referral Program offers a unique opportunity for players to earn $ZERC tokens by inviting friends to join the game. This program not only helps grow the zkRace community but also provides continuous rewards for active participants.

The Referral Program in zkRace plays a crucial role in driving community growth and engagement. By incentivizing current players to invite friends, the program leverages the power of word-of-mouth marketing, effectively expanding the player base with minimal cost. Each new referral not only increases the game’s reach but also fosters a sense of community and belonging among players.

This organic growth strategy enhances player retention and loyalty, as existing players feel rewarded and valued for their contributions. Furthermore, the increased activity from new and referred players boosts in-game transactions, thereby raising the demand for $ZERC tokens and ultimately benefiting all token holders by increasing the token’s value and liquidity.

How It Works:

1. Connect Your Wallet: Visit https://zkrace.com and connect your wallet.

2. Access Your Profile: Click on your profile picture and select “My Referrals”

3. Share Your Link: Copy and share your unique referral link with friends.

4. Earn Rewards: Earn 7% of system fees from all your friends’ transactions, including Race and Tournament participation, Marketplace and Sugar Cubes purchases, Horse renames, and breeding.

Key Benefits:

  • Increased Player Base: By leveraging word-of-mouth marketing, the Referral Program effectively expands the player base.
  • Continuous Rewards: Active participants earn $ZERC tokens for every referred friend’s transactions.
  • Boosting In-Game Activity: More referrals lead to increased in-game activity.
  • Higher $ZERC Demand: The boost in transactions raises the demand for $ZERC tokens.

The Referral Program creates a win-win situation for everyone involved! Learn more 👉 https://zkrace.medium.com/introducing-zkrace-referral-program-invite-friends-earn-zerc-3f8d2b46e0cc

In-Game Marketplace: Enhancing $ZERC Utility and NFT Accessibility

Our newly launched In-game Marketplace is a game-changer, offering a seamless platform for trading zkRace assets using $ZERC tokens. This feature significantly boosts the utility of $ZERC within the zkRace ecosystem.

This ease of access to NFTs lowers the barrier for new players to onboard and engage with the game, fostering a more inclusive and dynamic player base. Additionally, the marketplace stimulates the secondary market, benefiting the community by creating opportunities for players to trade their owned and bred NFTs. The in-game marketplace not only enriches player experience but also drives demand for $ZERC, ultimately benefiting all participants in the zkRace ecosystem.

Key benefits:

  • New $ZERC Utility: Trade assets using $ZERC, enhancing its value within the game.
  • Simplified Onboarding: New players can buy assets directly in-game and start playing immediately.
  • Seamless Trading: A user-friendly interface ensures hassle-free transactions.
  • No Gas Fees: Trade without additional costs, making transactions smoother and more cost-effective.
  • Mass Adoption: Easy buying and selling of assets lower the entry barrier.

Explore the In-game Marketplace and enhance your zkRace experience by seamlessly trading NFTs and other assets: https://zkrace.com/marketplace/horses

Upcoming Free Trial Mode: Experience zkRace Without Initial Commitment

To make zkRace even more accessible to the general public, we are introducing a Free Trial Mode. This feature allows potential players to experience the thrill of zkRace without any initial commitments, providing a seamless introduction to the game.

The Free Trial Mode in zkRace is a key component of the game’s ecosystem, significantly enhancing player onboarding and overall engagement. By offering new players a chance to experience the game without any initial commitment, it lowers the entry barrier and attracts a broader audience, including those who may be hesitant to commit upfront.

This feature allows potential players to explore the game’s mechanics, features, and community. As players transition from the free trial to fully engaged participants, the overall player base grows, enriching the community and driving greater activity in the game. This seamless onboarding process not only boosts player retention but also contributes to a more active zkRace ecosystem.

Key Benefits:

  • Ease of Onboarding: Simplifies the introduction process for new players.
  • Increased Engagement: Attracts a wider audience, fostering a larger community.
  • Free2Play: Users, especially from non-crypto backgrounds, can feel the excitement of zkRace before buying NFT assets required to experience the game

The Free Trial Mode is designed to lower the barrier to entry, making it easier for everyone to join and enjoy zkRace. Stay tuned for the Free Trial Mode launch!

A New Holistic Approach to Player Onboarding

zkRace’s new innovative player onboarding approach combines simplicity, accessibility, and community incentives to attract and retain players. By integrating a Fiat-to-$ZERC On-Ramp, an In-Game Marketplace, a Referral Program, and a Free Trial Mode, zkRace ensures a seamless and rewarding experience for all players. The new features transform zkRace into an inclusive, engaging, and rewarding platform.

This strategy not only boosts player engagement and community growth but also enhances the overall utility of the $ZERC token, benefiting the entire zkRace ecosystem.

Join us and experience the future of GameFi with zkRace 👉 https://zkrace.com

About zkRace

zkRace (formerly DeRace) is both the front-running NFT horse racing game and the world’s 1st cutting-edge zk-rollup infrastructure tailored for GameFi and powered by $ZERC token.

zkRace is more than just a game; it’s a paradigm shift in the Web3 gaming space at large. As we embrace our newfound identity and broader mission, we invite you to join us on this groundbreaking journey.

Website | Twitter | Telegram | Announcements | Medium | Instagram | TikTok| Discord

--

--

zkRace

zkRace is a front-running Web3 horse racing game & world's 1st cutting-edge zk-rollup infrastructure tailored for GameFi, powered by $ZERC